The Effects of Service Quality of Medical Information O2O Platform on Continuous Use Intention: Case of South Korea
Abstract
:1. Introduction
2. Theoretical Background and Hypothesis Development
2.1. Medical Sector’s O2O Platforms and Service Quality Components
2.2. Perceived Value of O2O Platform and Continuous Use Intention
3. Research Method
3.1. Research Model
3.2. Measurement Variables and Data Collection
5. Discussions
6. Conclusions
6.1. Research Implications
6.2. Research Limitations and Future Plans
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Components | Details | References |
---|---|---|
Context-based Affordability | Offering user-customized optimal information considering all situations of service within the medical information platform | Pierce et al. [31], Russell and Greenhalgh [32], Nalepa et al. [33], Nayak et al. [34] |
Immediacy of Connection | Connectivity based on mobile and online devices, not restricted by time and place within the medical information platform | Faranda [35], Parise et al. [36], Perez-Vega et al. [37], Tucker and Lavis [38], Riapina [39] |
Reliability | Consumers trust the reliability and sincerity delivered by the medical information platform within the e-service environment | Brun and Gross [40], Kim and Frangopol [41], Chen et al. [42], Faust et al. [43] |
Safety | Degree of consumers’ safety consciousness on information outflow risk and security through the medical information platform | Currie et al. [44], Jeeradist et al. [45], Celik [46] |
Factors | Survey Items | References | |
---|---|---|---|
Medical information O2O platform service quality | Context-based affordability |
| Pierce et al. [31], Russell and Greehalgh [32], |
Immediacy of connection |
| Perez-Vega et al. [37], Tucker and Lavis [38], Riapina [39] | |
Reliability |
| Kim and Frangopol [41], Chen et al. [42] | |
Safety |
| Jeeradist et al. [45], Celik [46] | |
Perceived usefulness |
| He and Li [51], Akter et al. [52], Zhu et al. [53] | |
Perceived convenience |
| Berry et al. [60], Teo et al. [61], Lai and Liew [62] | |
Continuous use intention |
| Lee et al. [69], **n Ding et al. [70] |
Classification | Frequency | Percentage (%) | |
---|---|---|---|
Gender | Male | 164 | 47.4 |
Female | 182 | 52.6 | |
Total | 346 | 100 | |
Age | 20–29 | 30 | 8.7 |
30–39 | 186 | 53.8 | |
40–49 | 124 | 35.8 | |
Over 50 | 6 | 1.7 | |
Total | 346 | 100 | |
Education level | Graduated from high school | 71 | 20.5 |
Enrolled in or graduated from university | 240 | 69.4 | |
Enrolled in or graduated from graduate school | 35 | 10.1 | |
Total | 346 | 100 | |
Use period of medical information O2O platform | Within the recent year | 234 | 67.6 |
Within the last three years | 112 | 32.4 | |
Total | 346 | 100 |
Variables | Items | Standardized Regression Weight | t-Value | CR | AVE | Cronbach α |
---|---|---|---|---|---|---|
Context-based affordability | CA1 | 0.942 | - | 0.942 | 0.845 | 0.942 |
CA2 | 0.913 | 29.557 *** | ||||
CA3 | 0.902 | 28.630 *** | ||||
Immediacy of connection | IC1 | 0.899 | - | 0.897 | 0.744 | 0.895 |
IC2 | 0.892 | 22.353 *** | ||||
IC3 | 0.792 | 18.571 *** | ||||
Reliability | RE1 | 0.840 | - | 0.925 | 0.805 | 0.921 |
RE2 | 0.958 | 23.569 *** | ||||
RE3 | 0.889 | 21.579 *** | ||||
Safety | SA1 | 0.881 | - | 0.953 | 0.870 | 0.952 |
SA2 | 0.977 | 30.193 *** | ||||
SA3 | 0.938 | 27.842 *** | ||||
Perceived usefulness | PU1 | 0.792 | - | 0.903 | 0.756 | 0.898 |
PU2 | 0.912 | 19.427 *** | ||||
PU3 | 0.900 | 19.131 *** | ||||
Perceived convenience | PC1 | 0.822 | - | 0.899 | 0.747 | 0.898 |
PC2 | 0.873 | 19.230 *** | ||||
PC3 | 0.897 | 19.860 *** | ||||
Continuous use intention | CUI1 | 0.832 | - | 0.857 | 0.666 | 0.859 |
CUI_2 | 0.843 | 16.461 | ||||
CUI3 | 0.772 | 15.204 |
Section | CA | IC | RE | SA | PU | PC | CUI |
---|---|---|---|---|---|---|---|
Context-based affordability (CA) | 0.919 | ||||||
Immediacy of connection (IC) | 0.290 *** | 0.863 | |||||
Reliability (RE) | 0.257 *** | 0.377 *** | 0.897 | ||||
Safety (SA) | 0.083 | 0.198 *** | 0.294 *** | 0.933 | |||
Perceived usefulness (PU) | 0.381 *** | 0.615 *** | 0.376 *** | 0.346 *** | 0.869 | ||
Perceived convenience (PC) | 0.478 *** | 0.437 *** | 0.297 *** | 0.107 * | 0.635 *** | 0.864 | |
Continuous use intention (CUI) | 0.212 *** | 0.272 *** | 0.346 *** | 0.274 *** | 0.413 *** | 0.445 *** | 0.816 |
Hypothesis (Path) | Standard Path Coefficient | t-Value | Status of Adoption | R2 | |
---|---|---|---|---|---|
H1 | Context-based affordability→Perceived usefulness | 0.223 | 5.051 *** | Adopted | 0.574 |
H2 | Immediacy of connection→Perceived usefulness | 0.537 | 10.102 *** | Adopted | |
H3 | Reliability→Perceived usefulness | 0.047 | 0.992 | Rejected | |
H4 | Safety→Perceived usefulness | 0.244 | 5.512 *** | Adopted | |
H5 | Context-based affordability→Perceived convenience | 0.383 | 7.218 *** | Adopted | 0.400 |
H6 | Immediacy of connection→Perceived convenience | 0.349 | 5.993 *** | Adopted | |
H7 | Reliability→Perceived convenience | 0.072 | 1.273 | Rejected | |
H8 | Safety→Perceived convenience | 0.018 | 0.370 | Rejected | |
H9 | Perceived usefulness→Continuous use intention | 0.264 | 3.238 *** | Adopted | 0.291 |
H10 | Perceived convenience→Continuous use intention | 0.320 | 3.893 *** | Adopted |
Dependent Variable | Explanatory Variable | Direct Effect | Indirect Effect | Total Effect |
---|---|---|---|---|
Context-based affordability | Perceived usefulness | 0.223 *** | 0.223 | |
Perceived convenience | 0.383 *** | 0.383 | ||
Perceived usefulness→Continuous use intention | 0.059 * | 0.059 | ||
Perceived convenience→Continuous use intention | 0.123 ** | 0.123 | ||
Immediacy of connection | Perceived usefulness | 0.537 *** | 0.537 | |
Perceived convenience | 0.349 *** | 0.349 | ||
Perceived usefulness→Continuous use intention | 0.142 * | 0.142 | ||
Perceived convenience→Continuous use intention | 0.112 * | 0.112 | ||
Reliability | Perceived usefulness | 0.047 | 0.047 | |
Perceived convenience | 0.072 | 0.072 | ||
Perceived usefulness→Continuous use intention | 0.013 | 0.013 | ||
Perceived convenience→Continuous use intention | 0.023 | 0.023 | ||
Safety | Perceived usefulness | 0.244 *** | 0.244 | |
Perceived convenience | 0.018 | 0.018 | ||
Perceived usefulness→Continuous use intention | 0.064 * | 0.064 | ||
Perceived convenience→Continuous use intention | 0.006 | 0.006 | ||
Perceived usefulness | Continuous use intention | 0.264 *** | 0.264 | |
Perceived convenience | Continuous use intention | 0.320 *** | 0.320 |
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Myung, J.; Kim, B. The Effects of Service Quality of Medical Information O2O Platform on Continuous Use Intention: Case of South Korea. Information 2022, 13, 486. https://doi.org/10.3390/info13100486
Myung J, Kim B. The Effects of Service Quality of Medical Information O2O Platform on Continuous Use Intention: Case of South Korea. Information. 2022; 13(10):486. https://doi.org/10.3390/info13100486
Chicago/Turabian StyleMyung, Judong, and Boyoung Kim. 2022. "The Effects of Service Quality of Medical Information O2O Platform on Continuous Use Intention: Case of South Korea" Information 13, no. 10: 486. https://doi.org/10.3390/info13100486