A Study on the Impact of Chinese Domestic Tourists’ Participation on Their Post-Travel Behaviors in Traditional Chinese Villages
Abstract
:1. Introduction
2. Literature Review
2.1. Attitude–Behavior Theory
2.2. Place Attachment, Perceived Value, and Loyalty
2.3. Participation, Perceived Value, and Place Attachment
3. Research Design
3.1. Scale Variables and Measurement Items
4.3. Multiple Mediating Effect Test
5. Conclusions and Implications
5.1. Conclusions
5.2. Implications
6. Limitations and Future Directions
Author Contributions
Funding
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Variable | Category | Sample Size | Percentage |
---|---|---|---|
Gender | Male | 190 | 47.80% |
Female | 208 | 52.20% | |
Age | Mean Age | 27.8 | |
Education | Junior or Equivalent | 0 | 0 |
High school or Equivalent | 38 | 9.6% | |
College or Equivalent | 337 | 84.6% | |
Master degree and above | 23 | 5.8% | |
Travel experience | 2 times or less | 243 | 61.1% |
More than 2 times | 155 | 38.9% | |
Types of activities to participate in | Production-oriented activities | 99 | 24.8% |
Service-oriented activities | 156 | 39.3% | |
Experience-oriented activities | 143 | 35.9%. | |
Income | Less than RMB 4000 | 280 | 70.4% |
RMB 4000–6999 | 61 | 15.2% | |
RMB 7000–9999 | 28 | 7.0% | |
RMB 10,000–12,999 | 19 | 4.8% | |
RMB 13,000 and above | 10 | 2.6% |
Factors | Code | Mean Value | Factor Loadings | Characteristic Value | Percentage of Variance | Cumulative Variance Explained | Cronbach’s α |
---|---|---|---|---|---|---|---|
INNO& INTER | innovation1 | 3.93 | 0.705 | 5.093 | 19.588 | 19.588 | 0.908 |
innovation2 | 3.88 | 0.746 | |||||
innovation3 | 4.10 | 0.650 | |||||
innovation4 | 3.80 | 0.784 | |||||
interact1 | 4.030 | 0.717 | |||||
interact2 | 4.010 | 0.648 | |||||
interact3 | 3.910 | 0.742 | |||||
INFOR | information1 | 4.03 | 0.920 | 3.708 | 14.261 | 52.653 | 0.952 |
information2 | 3.89 | 0.899 | |||||
information3 | 4.01 | 0.900 | |||||
information4 | 3.94 | 0.876 | |||||
V-SE | vep1 | 4.140 | 0.794 | 4.889 | 18.804 | 38.392 | 0.944 |
vep2 | 4.200 | 0.815 | |||||
vep3 | 4.110 | 0.760 | |||||
vep4 | 4.260 | 0.748 | |||||
vsocial1 | 4.050 | 0.622 | |||||
vsocial2 | 4.040 | 0.553 | |||||
vsocial3 | 4.030 | 0.578 | |||||
V-EM | vem1 | 3.650 | 0.897 | 3.184 | 12.246 | 64.899 | 0.940 |
vem2 | 3.220 | 0.889 | |||||
vem 3 | 3.570 | 0.925 | |||||
PA | pttachment1 | 4.030 | 0.623 | 3.113 | 11.972 | 76.871 | 0.892 |
pattachment3 | 3.720 | 0.622 | |||||
pattachment4 | 3.830 | 0.691 | |||||
pattachment5 | 3.880 | 0.709 |
Model | CMIN/DF | GFI | NFI | RFI | IFI | TLI | CFI | RMSEA |
---|---|---|---|---|---|---|---|---|
M1 | 3.655 | 0.792 | 0.898 | 0.885 | 0.924 | 0.194 | 0.923 | 0.082 |
M2 | 2.94 | 0.860 | 0.915 | 0.901 | 0.942 | 0.933 | 0.942 | 0.070 |
Latent Variable | Code | Std. Factor Loading | Cronbach’s α | AVE | CR |
---|---|---|---|---|---|
INFOR | information1 | 0.935 | 0.952 | 0.838 | 0.954 |
information2 | 0.929 | ||||
information3 | 0.891 | ||||
information4 | 0.905 | ||||
INNO&INTER | innovation4 | 0.835 | 0.859 | 0.659 | 0.885 |
interact3 | 0.763 | ||||
innovation2 | 0.838 | ||||
innovation1 | 0.809 | ||||
V-EM | vem3 | 0.975 | 0.94 | 0.884 | 0.942 |
vem2 | 0.896 | ||||
em1 | 0.883 | ||||
V-SE | vep4 | 0.82 | 0.927 | 0.763 | 0.908 |
vep3 | 0.853 | ||||
vep2 | 0.899 | ||||
vep1 | 0.919 | ||||
PA | pattachment1 | 0.796 | 0.846 | 0.588 | 0.848 |
pattachment3 | 0.804 | ||||
pattachment4 | 0.863 | ||||
pattachment5 | 0.572 | ||||
REC | recommend1 | 0.966 | 0.983 | 0.983 | 0.934 |
recommend2 | 0.973 | ||||
recommend3 | 0.978 | ||||
recommend4 | 0.949 |
Parameter | Estimate | BC 95%CI | PC 95%CI | ||||
---|---|---|---|---|---|---|---|
Lower | Upper | P | Lower | Upper | P | ||
Information exchange—Self-enhancement value—Place attachment—Recommendation | 0.017 | 0.005 | 0.04 | 0.002 | 0.003 | 0.037 | 0.006 |
Information exchange—Self-enhancement value—Place attachment—Revisit intention | 0.014 | 0.004 | 0.041 | 0.002 | 0.002 | 0.031 | 0.012 |
Information exchange—Place attachment—Recommendation. | 0.078 | 0.031 | 0.16 | 0.003 | 0.028 | 0.147 | 0.004 |
Information exchange—Place attachment—Revisit intention | 0.063 | 0.024 | 0.172 | 0.002 | 0.019 | 0.142 | 0.005 |
Innovation and interaction—Self-enhancement value—Place attachment—Recommendation | 0.083 | 0.036 | 0.157 | 0.003 | 0.033 | 0.151 | 0.004 |
Innovation and interaction—Self-enhancement value—Place attachment—Revisit intention | 0.069 | 0.026 | 0.17 | 0.002 | 0.013 | 0.139 | 0.008 |
Innovation and interaction—Place attachment—Recommendation | 0.213 | 0.13 | 0.3 | 0.008 | 0.139 | 0.313 | 0.004 |
Innovation and interaction—Place attachment—Revisit intention | 0.178 | 0.063 | 0.302 | 0.005 | 0.053 | 0.286 | 0.008 |
Innovation and interaction—Emotional value—Place attachment—Recommendation | 0.013 | 0.003 | 0.038 | 0.012 | 0.001 | 0.034 | 0.025 |
Innovation and interaction—Emotional value—Place attachment—Revisit intention | 0.011 | 0.002 | 0.007 | 0.03 | 0.032 |
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Lei, J.; Suntrayuth, S. A Study on the Impact of Chinese Domestic Tourists’ Participation on Their Post-Travel Behaviors in Traditional Chinese Villages. Heritage 2023, 6, 5187-5201. https://doi.org/10.3390/heritage6070275
Lei J, Suntrayuth S. A Study on the Impact of Chinese Domestic Tourists’ Participation on Their Post-Travel Behaviors in Traditional Chinese Villages. Heritage. 2023; 6(7):5187-5201. https://doi.org/10.3390/heritage6070275
Chicago/Turabian StyleLei, Jun, and Sid Suntrayuth. 2023. "A Study on the Impact of Chinese Domestic Tourists’ Participation on Their Post-Travel Behaviors in Traditional Chinese Villages" Heritage 6, no. 7: 5187-5201. https://doi.org/10.3390/heritage6070275