Social Media as Interpersonal and Masspersonal

A special issue of Behavioral Sciences (ISSN 2076-328X). This special issue belongs to the section "Social Psychology".

Deadline for manuscript submissions: 31 July 2024 | Viewed by 4752

Special Issue Editor


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Guest Editor
Department of Communication, University of San Diego, San Diego, CA 92110, USA
Interests: media history; media effects; media audiences; media psychology; identity; LGBTQ+; parasocial; communication theory; research methods

Special Issue Information

Dear Colleagues,

The emergence of social media platforms has not only altered the way that individuals are informed and entertained but has also shifted the means by which relationships are developed and maintained. Social media platforms have provided new windows through which individuals engage with those with whom they have offline relationships. The same platforms have also allowed for parasocial connections to develop between social media influencers and their followers. Many canonical theories of interpersonal communication have been mapped onto social media to explain how social media affordances have woven into our interpersonal relationships. Moreover, new terminology such as “masspersonal” has been developed to explain links between new media, interpersonal relationships, and how each has redefined the other. The purpose of this Special Issue is to highlight insightful, innovative research that uses social scientific approaches to further our understanding of interpersonal and masspersonal perceptions in social media. Authors should note that “social media,” “relationships,” “interpersonal perceptions,” and “masspersonal” are broadly defined for the purpose of this Special Issue. All social scientific methodological approaches are welcome. Scholars challenging the application of interpersonal theories to social media platforms are particularly encouraged to submit. Scholars investing interpersonal perceptions, social media, and IDEA (inclusion, diversity, equity, and access) are also strongly encouraged to submit.

Prof. Dr. Bradley J. Bond
Guest Editor

Manuscript Submission Information

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Keywords

  • interpersonal
  • masspersonal
  • social media
  • new media
  • media psychology

Published Papers (3 papers)

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Research

18 pages, 362 KiB  
Article
Unveiling the Dynamics: Exploring User Affective and Behavioral Responses to Social Media
by Seonggoo Ji and Ihsan Ullah Jan
Behav. Sci. 2024, 14(7), 529; https://doi.org/10.3390/bs14070529 - 25 Jun 2024
Viewed by 536
Abstract
Social media has outperformed traditional media as a source of interpersonal and masspersonal communication tools. The extant literature offers valuable knowledge on the positive and (or) negative attributes of social media and their ultimate effects on users’ affective and behavioral responses. However, it [...] Read more.
Social media has outperformed traditional media as a source of interpersonal and masspersonal communication tools. The extant literature offers valuable knowledge on the positive and (or) negative attributes of social media and their ultimate effects on users’ affective and behavioral responses. However, it is unclear how the positive and negative attributes of social media affect users’ responses simultaneously. Drawing on the newly proposed social media demands and resources (SMD-R) model, the present study examined the positive and negative attributes of social media on the affective outcomes of social media fatigue (hereafter SM fatigue) and SM engagement (hereafter SM engagement) and behavioral outcomes of users in a single integrated framework. Data were gathered from 235 social media users in the Republic of Korea (hereafter Korea) to test the proposed framework. Partial least square structural equation modeling (PLS-SEM) was conducted, and the results showed that SM demands positively related to SM fatigue and negatively related to SM engagement. SM resources positively related to SM engagement and did not affect SM fatigue. SM fatigue positively related to SM discontinuous intention and negatively related to SM loyalty. Finally, SM engagement positively related to SM loyalty and negatively related to SM discontinuous intention. These findings contribute to the social media literature by proposing and empirically testing the SMD-R model, which integrates SM demands, SM resources, and the affective and behavioral responses of users. Full article
(This article belongs to the Special Issue Social Media as Interpersonal and Masspersonal)
13 pages, 2018 KiB  
Article
Digital Mass Hysteria during Pandemic? A Study of Twitter Communication Patterns in the US during the Stages of COVID-19 Vaccination
by Dohyo Jeong, Jessi Hanson-DeFusco, Dohyeong Kim and Chang-Kil Lee
Behav. Sci. 2024, 14(5), 389; https://doi.org/10.3390/bs14050389 - 6 May 2024
Viewed by 1483
Abstract
This study examined the public’s sentiments about vaccines by analyzing Twitter data during the CDC’s vaccination management planning stage in the United States. Sentiment scores were assigned to each tweet using a sentiment dictionary and the sentiment changes were analyzed over 52 weeks [...] Read more.
This study examined the public’s sentiments about vaccines by analyzing Twitter data during the CDC’s vaccination management planning stage in the United States. Sentiment scores were assigned to each tweet using a sentiment dictionary and the sentiment changes were analyzed over 52 weeks from November 2020 to November 2021. An interrupted time series model was used to analyze the difference in sentiment, which revealed that there was a shift. Initially, overall sentiments were negative but became positive as the stage of general vaccine supply approached. However, negative sentiments sharply rose when the vaccine supply transitioned to the phase of universalization. The results identified two dominant strategic action fields for vaccines providing polarized messages on Twitter and the negative trend was strong for most of the period. The findings highlight the importance of managing strategic action fields on social networks to prevent mass hysteria during vaccine policy implementation. This study stresses the significance of effectively managing strategic action fields on social media platforms to prevent mass hysteria while implementing vaccine policies. Full article
(This article belongs to the Special Issue Social Media as Interpersonal and Masspersonal)
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17 pages, 1857 KiB  
Article
Breaking the Fifth Wall: Two Studies of the Effects of Observing Interpersonal Communication with Content Creators on YouTube
by Ezgi Ulusoy, Brandon Van Der Heide, Siyuan Ma, Kelsey Earle and Adam J. Mason
Behav. Sci. 2024, 14(2), 140; https://doi.org/10.3390/bs14020140 - 16 Feb 2024
Viewed by 1269
Abstract
Two studies were conducted to test the convergence of mass and interpersonal media processes and their effects on YouTube. The first study examined the influence of interpersonal interactions on video enjoyment. The results indicated that positive comment valence affected participants’ identification with the [...] Read more.
Two studies were conducted to test the convergence of mass and interpersonal media processes and their effects on YouTube. The first study examined the influence of interpersonal interactions on video enjoyment. The results indicated that positive comment valence affected participants’ identification with the content creator, which then affected enjoyment of the video. To investigate the effects of convergence from a macro-level perspective, the second study tracked and recorded data from 32 YouTube videos for 34 days and recorded the following data for each video: number of views, likes, and comments/responses. The results indicated that the more content creators and users interact, the more likes the video receives. However, user-to-user interactions are associated with a decrease in the number of likes a video receives. Full article
(This article belongs to the Special Issue Social Media as Interpersonal and Masspersonal)
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