Most Cited & Viewed

Most Cited & Viewed Papers

Citations Article
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
by Shengyu Gu, Beata Ślusarczyk, Sevda Hajizada, Irina Kovalyova and Amina Sakhbieva
 
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review
by Liss Jenneboer, Carolina Herrando and Efthymios Constantinides
 
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
by Albérico Rosário and Ricardo Raimundo
 
UTAUT in Metaverse: An “Ifland” Case
by Un-Kon Lee and Hyekyung Kim
 
The Effect of Digital Orientation and Digital Capability on Digital Transformation of SMEs during the COVID-19 Pandemic
by Ramona Rupeika-Apoga, Kristine Petrovska and Larisa Bule
 
What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention
by Massoud Moslehpour, Taufiq Ismail, Bey Purba and Wing-Keung Wong
 
Blockchain Technology Adoption in Supply Chain Finance
by Arief Rijanto
 
Methodical Aspects of MCDM Based E-Commerce Recommender System
by Aleksandra Bączkiewicz, Bartłomiej Kizielewicz, Andrii Shekhovtsov, Jarosław Wątróbski and Wojciech Sałabun
 
B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM
by **ancheng **ahou and Yoshio Harada
 
SMEs Must Go Online—E-Commerce as an Escape Hatch for Resilience and Survivability
by Joana Costa and Rafael Castro
Views Article
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
by Shengyu Gu, Beata Ślusarczyk, Sevda Hajizada, Irina Kovalyova and Amina Sakhbieva
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
by Albérico Rosário and Ricardo Raimundo
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review
by Liss Jenneboer, Carolina Herrando and Efthymios Constantinides
The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
by Costinel Dobre, Anca-Maria Milovan, Cristian Duțu, Gheorghe Preda and Amadea Agapie
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review
by Aijun Liu, Maurice Osewe, Yangyan Shi, ** Wu
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
by Simona Vinerean and Alin Opreana
Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shop** Intentions
by Hanyang Luo, Sijia Cheng, Wanhua Zhou, Wugang Song, Sumin Yu and Xudong Lin
What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention
by Massoud Moslehpour, Taufiq Ismail, Bey Purba and Wing-Keung Wong
Customer Churn in Retail E-Commerce Business: Spatial and Machine Learning Approach
by Kamil Matuszelański and Katarzyna Kopczewska
Blockchain Technology Adoption in Supply Chain Finance
by Arief Rijanto
Downloads Article
Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior
by Shengyu Gu, Beata Ślusarczyk, Sevda Hajizada, Irina Kovalyova and Amina Sakhbieva
Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review
by Albérico Rosário and Ricardo Raimundo
Cross-Border E-Commerce Development and Challenges in China: A Systematic Literature Review
by Aijun Liu, Maurice Osewe, Yangyan Shi, ** Wu
The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review
by Liss Jenneboer, Carolina Herrando and Efthymios Constantinides
The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective
by Costinel Dobre, Anca-Maria Milovan, Cristian Duțu, Gheorghe Preda and Amadea Agapie
Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shop** Intentions
by Hanyang Luo, Sijia Cheng, Wanhua Zhou, Wugang Song, Sumin Yu and Xudong Lin
Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
by Simona Vinerean and Alin Opreana
Blockchain Technology Adoption in Supply Chain Finance
by Arief Rijanto
Evolution of the Online Grocery Shop** Experience during the COVID-19 Pandemic: Empiric Study from Portugal
by Sofia Gomes and João M. Lopes
What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase Intention
by Massoud Moslehpour, Taufiq Ismail, Bey Purba and Wing-Keung Wong
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